Data briefs
Short quantitative briefs drawn from our study samples. Each states its n, window, and the parent study.
Review-platform usage by PR teamsWhich platforms buyers check and which they trust. May 20, 2026. From the Buyer Trust Report sample (N=412).
The cancellation windowHow long tools survive before cancellation, and the triggers. July 7, 2026. From the Stacking Study sample (N=286).
What a data brief is
A single finding, stated with its sample and method, in under 400 words. Briefs exist because our studies collect more than their reports can hold, and the remainder is useful. Each brief cites its parent study; the parent studies carry the full methodology. Questions about any figure reach the analysts via the about page.