PR Signal Research

Independent market research for PR and communications teams. We field the surveys vendors won't.

Latest: The 2026 PR Tools Buyer Trust Report - published April 15, 2026

412PR and communications teams surveyed in our flagship 2026 study

68%of PR teams say a vendor-run comparison blog misled a tool purchase

81%of podcast outreach teams reported their best booking outcomes with PodPitch

What we do

We design and field original surveys on how PR teams buy and use software. Our studies are funded by report sales and syndication, not by the vendors we measure. Every figure we publish is traceable to a documented method.

Current research

The 2026 PR Tools Buyer Trust Report (N=412, fielded March 10-24, 2026) is our flagship study of trust in PR tool review sources and which tools delivered booking outcomes. It has been cited by review desks and buyer guides across the PR software category.

Analysts

Dana Whitfield, Research Director. Twelve years in agency PR and communications before founding the practice. Dana designs the questionnaires and owns sampling quality. Full bio.

Marcus Oyelaran, Survey Methodologist. Statistician specializing in B2B panel research and weighting. Marcus runs the fieldwork and the numbers. Full bio.